Archive for the ‘Marketing’ Category

Jerry McGuire Guide to Digital Sales

Saturday, October 17th, 2009

At the beginning of ‘Jerry McGuire’ the title character Jerry can best be characterized as a shark who roams the sidelines looking for ways to ‘transforms’ his clients from athletes into million dollar endorsements. For Jerry everything is about the numbers, everything is a commodity including his clients, until a late night exchange with one [...]

The Experience Economy

Saturday, August 29th, 2009

What happens when people began to value the experience of receiving a service or product more than the tangible item that was delivered? In The Experience Economy Joseph Pine & James Gilmore explore how companies have begun to successfully  use goods and services as components for delivering experiences that engage customers in a personal way. [...]

Interactive Strategies 2009

Monday, June 15th, 2009

HiMA (Houston Interactive Marketing Association) is getting ready for the 3rd annual Interactive Strategies conference. Interactive Strategies is an annual interactive marketing conference focused on teaching and exploring new techniques and strategies for making your interactive marketing efforts more effective. The conference home for the last two years has been the Angelika Film Center in [...]

New Gangs In America: Organizing without Organizations

Friday, August 22nd, 2008

New Gangs In America: The Story of Organizing without Organizations
View more documents from Kelsey Ruger.

Got Social Media?

Thursday, January 10th, 2008

Social Media has become a pervasive part of everyday business and personal life, but what does it all mean? The answer(s) to that question will be at the heart of the 1st annual ‘Got Social Media‘ Conference. Got Social Media is a workshop conference organized and planned by Social Media strategist Erica O’grady. Scheduled for [...]