Archive for the ‘Design’ Category

Do You Matter?

Wednesday, May 20th, 2009

Do You Matter is a different type of marketing book because it asks us to look at the role of design in a very different way. Many companies are beginning to see the competitive advantages that outstanding design can provide. The problem that many run into seriously roadblocks when figuring out exactly how to go [...]

The Design Of Everyday Things

Monday, December 22nd, 2008

This book has become one of the “go to” books for people who want to understand design principles. Anybody who has ever complained that “they hate the way this thing is made” will immediately connect with this book. Norman discusses the problems we all have with the results of bad design in everyday life including [...]

Refresh Panel And The Experience Economy

Saturday, March 10th, 2007

During our Refresh World panel at SXSW one of the audience members asked “What is the worst experience you have had?”. It definitely made me think about how companies are shifting away from products and services to experiences.

Are Reading, Writing and Arithmetic Obsolete?

Sunday, August 13th, 2006

There was a time when learning the 3 R’s (Reading, Writing and Arithmetic) while you were in school would be a pretty good indicator that you would have a long successful career. Today the 3 Rs are just the beginning of what you will need to know for success.