My Little Corner of the Web

The Moleskin is the personal web site of Kelsey Ruger and is a collection of creative work, thoughts and lessons.

The Digg Effect

May 17th, 2006

Digg CountA couple of weeks ago I had the honor of having a post make it to the front page of Digg. Conincidently it was also number 1 on the Digg Popular all day (didn’t get knocked down until the first popular post on Monday) I wanted to wait a little while before writing about it because I wanted to see what the effects of being on the front page of digg would be. Here are some observations I made….

  1. It did have an effect on my Alexa ranking. Now it is likely that this may be completely coincidental because by looking at the Alexa graph the traffic had been going up anyway - but there is about a 150,000 point difference in the Alexa score that I had before being Dugg and after. My initial thought was that it wouldn’t have any effect because the Digg audience tends to be very technically informed and the liklihood of them having the Alexa bar installed is smaller. This leads me to believe that Alexa has another way of tracking data.
  2. The first day was good, but so were the second and third. Naturally the bulk of the traffic came in on the first day, but it only dropped by about 20% the next day. The effects of the front page view didn’t die down until about the 3rd day. From talking with a couple of other people I have found out that if I had been Dugg on a weekday that traffic would have been double what I received.
  3. Social Media at work. There is almost a direct correlation to how Digg and Del.icio.us work. The main factor being speed. The post made it to the front page of Digg within 45 minutes. After that the number of people that bookmarked the site grew at about the same rate as the number of people who clicked the Digg button. If you don’t know anything else about Digg you should know that the number of Diggs doesn’t matter nearly as much as how fast it is being Dugg. Afterall it is a news site. As it turns out Del.icio.us works esseentially the same way.
  4. The blogosphere effect. I think the thing I noticed that was most interesting was the how the traffic changed as time passed. The first day 99% of the traffic came either from Digg or Del.icio.us. This is easiest to tell by the comments on the first day. They were made primarily by people commenting on the list or asking that something be added. After the first day nearly all the comments were trackbacks. The traffic data supports this. A good portion of the traffic on days 2, 3 and 4 came from people who originated on another blog that had a trackback to my original post. The point I am trying to make here is that the trackbacks helped support the traffic once the post fell off the front page of Digg and Del.icio.us. Sidenote: The post was also added to the social surfing site StumbleUpon. Now I don’t know what effect a site like StumbleUpon could have on traffic if people really like it, but it would make an interesting item to track.
  5. I avoided the dreaded Slashdot effect. My blog (powered by Wordpress) actually did very well performance wise. No really big blips in performance. A lot of people have had their sites crash by being Slashdotted or Dugg. Of course it was a weekend and I may not have gotten the full force of being Dugg.

Those are just some of my observations. If you have any questions let me know.

Comments for “The Digg Effect”

  • Galaga Gal

    And now you have a handy “Bookmark on del.icio.us” incase people don’t have the toolbar. Nice call to action. ;-)

  • Ed

    Kelsey - great and interesting information. Not that you don’t have other things to do, but I was wondering if there was any overlap between the comments and the trackbacks? Did someone comment today, think about it and then add a trackback tomorrow? Or were they completely different groups?

    Just curious. Great job on creating content, a resource, that was interesting and helpful enough to be popular on Digg!

    Thanks,

    Ed

  • Kelsey Ruger

    I don’t think a lot of people commented and then did a trackback. What is interesting is how much is not communicated in the comments. A lot of people who know me just sent IMs or e-mails rather than commenting. I think most of the trackback originated from the Digg post itself. Another interesting thing is how many languages it got translated into and then tracked back. Chinese, Slovakian, Spanish, and something that looks like Arabic. Can’t speak Arabic so I don’t really know what it is.

  • Ed

    Please let us know how the Arabic lessons are going.

  • Is there anything, apart from natural genius and adding ‘digg’ and ‘del.icio.us’ buttons, that you do to encourage or promote your site on these social networking things?

  • Kelsey Ruger

    Content, Content, Content. The content has to be something that people want to read. Unlike Google or Yahoo that might index content simply because it is optimized well, the users of Digg and Del.icio.us seem to be less forgiving if you submit information that is not usful. I would just keep writing and eventually you will probably get something Dugg.

  • What are your thoughts?

    I'd love to hear your opinions or thoughts on this post. If you would like to link to it you can use the permalink.