Nick Finck has reported at Digital Web that Google has completed the acquisition of Measure Map, an analytics tool for blogs created by Adaptive Path. Measure Map joins Google Analytics (formerly Urchin) in Google’s analytic software toolbox and will no doubt become a part of Blogger. Having used Measure Map on The Moleskin for a while I can personally attest to Measure Map’s effectiveness for tracking blog traffic. Compared to Google Analytics I find it to be a much better tool - for its niche, largely due to Adaptive Path’s focus on user experience. Measure Map is Adaptive Path’s first foray into in-house solutions and is another example of a consulting company building useful software (other examples include Firewheel’s Blinksale and 37 Signal’s Basecamp and Backpack).

Congratulations to Jeffrey Veen and the team at Adaptive Path.

Did I mention that it is yet another Ruby on Rails success?