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	<title>The Moleskin</title>
	<link>http://www.themoleskin.com</link>
	<description>The Moleskin is a collection Kelsey Ruger's thoughts on web standards, web design and development, Web 2.0, user experience and search marketing</description>
	<pubDate>Wed, 13 Aug 2008 16:34:52 +0000</pubDate>
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		<copyright>&#xA9; 2003-2006</copyright>
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		<itunes:summary>The Moleskin is a collection Kelsey Ruger's thoughts on web standards, web design and development, Web 2.0, user experience and search marketing</itunes:summary>
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			<itunes:email>kelsey@themoleskin.com</itunes:email>
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			<title>The Moleskin</title>
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		<item>
		<title>Why Standardistas Fail (sometimes)</title>
		<link>http://www.themoleskin.com/archives/why-standardistas-fail-sometimes/</link>
		<comments>http://www.themoleskin.com/archives/why-standardistas-fail-sometimes/#comments</comments>
		<pubDate>Thu, 05 Oct 2006 21:53:57 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>Web Standards</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/why-standardistas-fail-sometimes/</guid>
		<description><![CDATA[Over the last couple of months a troubling trend has been developing. Whether it came in the form of possibly shutting down a CSS gallery or posting that there were â€œmore important things&#8221;  to address, some people think that we donâ€™t have to champion web standards anymore. There are plenty of posts out there [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal">Over the last couple of months a troubling trend has been developing. Whether it came in the form of possibly shutting down a CSS gallery or posting that there were â€œmore important things&#8221;  to address, some people think that we donâ€™t have to champion web standards anymore. There are plenty of posts out there that present arguments why we should still champion standards â€“ but none really address 1) Why people who are presented with standards sometimes reject the idea or 2) Why the speed at which standards are adopted seems to have dropped.  Here are my unfiltered reasons why the people who know the most sometimes do the most damage.<a id="more-113"></a></p>
<h3>Arrogance</h3>
<p class="MsoNormal">A few months ago I sent an e-mail to some former employees about career development. I pulled a piece from that e-mail that I think fits this topic. <strong>Note</strong>: Some words and names have been changed to protect the innocent.</p>
<blockquote style="padding-bottom: 15px"><p>In the words of M- &#8220;Dude Don&#8217;t be a Jerk&#8221;. You know what? This really should be #1. No one likes an arrogant jackass. We all  know at least one super talented person who for all intents and purposes kill a lot of opportunities because they can&#8217;t see the dangerous of their own arrogance and ego. No one give a crap about what you know until they know you will be considerate and humble. You deal with people and people like to work with people who are cool and great to work with. Be confident but reallyâ€¦dude don&#8217;t be a jerk.</p></blockquote>
<p>People donâ€™t listen to you when you are a jerk â€“ even when you have something good to say.</p>
<h3>Preaching to the choir or the parable of the lost sheep</h3>
<p>It really bugs me when people say they evangelize standards when they donâ€™t bother to talk to people outside their circle of friends who also call themselves standards evangelists.  Itâ€™s a shame that some people donâ€™t know that an evangelist has to go and teach to those who donâ€™t know, not get pats on the back from people who already know and follow what you are teaching.</p>
<h3>People donâ€™t like to be sold but they like to buy</h3>
<p>Nearly every sales person, project manager, designer and developer I know misses this one. People donâ€™t care about what youâ€™re selling - only what they are buying.  This statement basically means that you have to be able to provide useful, educational information that places their â€œbuyingâ€? motives at the forefront.  With that being said, Stop preaching standards for standards sake.  The real benefits of standards have absolutely nothing to do with not using tables or perfect validation.  Not trying to give a sales lesson here but tableless layout and perfection validation sound like features not benefits. The difference between getting someone to use standards and not is sometimes the difference between creating the environment where they are willing to buy what you have to sell.</p>
<h3>Not enough focus on the non-professional</h3>
<p>It&#8217;s no secret that I think <a title="Tips for the Budding Web Guru" href="http://www.themoleskin.com/archives/tips-for-the-budding-web-guru/">the quality of training for college students</a> planning a career in web design or development needs to improve. I also think that some of the energy that we expend teaching professionals about standards needs to be dedicated to teaching the next generation of web professionals who are still in school.
</p>
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		<title>People Who Should Be Rebooting</title>
		<link>http://www.themoleskin.com/archives/people-who-should-be-rebooting/</link>
		<comments>http://www.themoleskin.com/archives/people-who-should-be-rebooting/#comments</comments>
		<pubDate>Wed, 15 Mar 2006 16:04:37 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>Web Standards</category>
	<category>CSS</category>
		<guid isPermaLink="false">http://www.themoleskin.com/?p=63</guid>
		<description><![CDATA[OK, so now that SXSW is over its time to focus on the Spring 2006 reboot. I plan to reboot The Moleskin, but there are several (ok more than several) people I would like to &#8220;challenge&#8221; to join the reboot challenge, some as a reboot, and some who just need to start the machine up. [...]]]></description>
			<content:encoded><![CDATA[<p>OK, so now that SXSW is over its time to focus on the <a href="http://www.cssreboot.com">Spring 2006 reboot</a>. I plan to reboot The Moleskin, but there are several (ok more than several) people I would like to &#8220;challenge&#8221; to join the reboot challenge, some as a reboot, and some who just need to start the machine up.  The other good thing - if I challenge other people I can&#8217;t really miss the reboot myself..can I?<a id="more-63"></a><em> Updated: </em>I forgot to include the link to <a href="http://www.cssreboot.com/signup/">sign-up for the Reboot</a>.</p>
<ul class="ArticleLists" style="margin-left:0;">
<li><strong>Barbara Aquino</strong> - OK, Island Chick time to put those mad skills to work on your own site. Designer&#8230;Production Artist (Tara na bebot!)</li>
<li><strong><a href="http://www.crackycricket.com">Chris Stelmak</a></strong> - You have the Monkeyboy mat as inspiration&#8230;.Time to get cracking cracky&#8230;</li>
<li><strong><a href="http://kirbyink.com/">Kirby Kana</a></strong> - Hey, one of the most talented designers I know. Shall we reboot?</li>
<li><strong>Ron Madriz</strong> - Time to show off your skillz..Mad Riz.</li>
<li><strong><a href="http://www.ndstyles.com/">Andy Nguyen</a></strong> - Your current site is pretty cool&#8230;but I know you want to reboot&#8230;don&#8217;t you?</li>
<li><strong><a href="http://grantges.com">Bert Grantges</a></strong> - Congrats on getting married. I am sure Molly won&#8217;t mind you cracking out the CSS skills. The return of Bat Boy!
</li>
<li><strong><a href="http://cookiecrook.com/">James Craig</a> - AKA The only guy who should write a CSS book who hasn&#8217;t</strong> - Alright Cookie Crook, you are the CSS Kaizen (Thank <a href="http://www.kurafire.net">Faruk </a>for that one), show em&#8217; how its done.  I also agree with you blogging again. How long has it been a decade or so?
</li>
<li><strong>Jesse Perez</strong> - Last but not least&#8230;you didn&#8217;t think you were going to get away did you?</li>
<li><strong><a href="http://www.civperc.com/home.html">Grayson DeRitis</a></strong> - Hello McFly ? Are you there?</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>CSS Reboot: Spring 2006</title>
		<link>http://www.themoleskin.com/archives/css-reboot-spring-2006/</link>
		<comments>http://www.themoleskin.com/archives/css-reboot-spring-2006/#comments</comments>
		<pubDate>Wed, 15 Feb 2006 22:40:11 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>Web Standards</category>
		<guid isPermaLink="false">http://www.themoleskin.com/?p=52</guid>
		<description><![CDATA[It&#8217;s that time of year again - time for a reboot. The CSS Reboot is a community event for web professionals. On May 1st, 2006 at 6:00 GMT Rebooters from all over the world will launch their web standards-based redesigns simultaneously. So brush up on your CSS techniques, sharpen your XHTML saw and get cracking(oh [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s that time of year again - time for a reboot. <a href="http://www.cssreboot.com">The CSS Reboot </a>is a community event for web professionals. On May 1st, 2006 at 6:00 GMT Rebooters from all over the world will launch their web standards-based redesigns simultaneously. So brush up on your CSS techniques, sharpen your XHTML saw and get cracking(oh and don&#8217;t forget to <a href="http://www.cssreboot.com/signup/">sign-up</a>). I will probably start working on mine soon but won&#8217;t get going until after SXSW.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.themoleskin.com/archives/css-reboot-spring-2006/feed/</wfw:commentRSS>
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		<item>
		<title>Microsoft Drop Support for  IE  on Mac</title>
		<link>http://www.themoleskin.com/archives/microsoft-drop-support-for-ie-on-mac/</link>
		<comments>http://www.themoleskin.com/archives/microsoft-drop-support-for-ie-on-mac/#comments</comments>
		<pubDate>Mon, 19 Dec 2005 11:40:43 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>Web Standards</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/microsoft-drop-support-for-ie-on-mac/</guid>
		<description><![CDATA[Time is ticking away for IE on the Mac. Microsoft will officially end its support of the browser on December 31, 2005.  Additionally, as of January 31st, 2006, Internet Explorer for the Mac will no longer be available for download from Mactopia. It is recommended that Macintosh users migrate to more recent web browsing [...]]]></description>
			<content:encoded><![CDATA[<p>Time is ticking away for IE on the Mac. Microsoft will <a href="http://support.microsoft.com/gp/lifemacfaq">officially end its support of the browser on December 31, 2005</a>.  Additionally, as of January 31st, 2006, Internet Explorer for the Mac will no longer be available for download from Mactopia. It is recommended that Macintosh users migrate to more recent web browsing technologies such as Apple&#8217;s Safari.</p>
<p>Microsoft also suggests that Mac users begin using more recent web browsing technologies such as Apple&#8217;s Safari , as if most of them hadn&#8217;t already proactively made this decision.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.themoleskin.com/archives/microsoft-drop-support-for-ie-on-mac/feed/</wfw:commentRSS>
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		<item>
		<title>Web Standards in Dreamweaver 8</title>
		<link>http://www.themoleskin.com/archives/web-standards-in-dreamweaver-8/</link>
		<comments>http://www.themoleskin.com/archives/web-standards-in-dreamweaver-8/#comments</comments>
		<pubDate>Wed, 28 Sep 2005 20:22:07 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>Web Standards</category>
		<guid isPermaLink="false">http://www.themoleskin.com/?p=25</guid>
		<description><![CDATA[Even though I have only had my hands on Macromedia Dreamweaver 8 for a few weeks I can definitely say Macromedia improved on a good thing.  The updates they have made for those who want to be standards based or CSS web sites have made life simpler without introducing feature bloat.  It hasn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>Even though I have only had my hands on Macromedia Dreamweaver 8 for a few weeks I can definitely say Macromedia improved on a good thing.  The updates they have made for those who want to be standards based or CSS web sites have made life simpler without introducing feature bloat.  It hasn&#8217;t taken long for the books to start popping up either. <a href="http://www.webstandards.org/">WaSP </a>member Rachel Andrew has written a new <a href="http://www.sitepoint.com/">Sitepoint </a>book titled <a href="http://www.sitepoint.com/books/dreamweaver1/">Build Your Own Standards Compliant Website Using Dreamweaver 8</a>. The book covers CSS, WAI and Section 508 Accessibility, using XHTML strict and much more.  I have ordered two copies myself to see if there is anything in the book I want to incorporate into AIR Houston training and staff production training at Webxites.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.themoleskin.com/archives/web-standards-in-dreamweaver-8/feed/</wfw:commentRSS>
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		<item>
		<title>An Introduction to RSS Feeds</title>
		<link>http://www.themoleskin.com/archives/an-introduction-to-rss-feeds/</link>
		<comments>http://www.themoleskin.com/archives/an-introduction-to-rss-feeds/#comments</comments>
		<pubDate>Sat, 20 Aug 2005 01:46:22 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>General</category>
	<category>Web 2.0</category>
	<category>Web Standards</category>
		<guid isPermaLink="false">http://www.themoleskin.com/?p=16</guid>
		<description><![CDATA[Have you seen the little    or   images popping up all over the Web?   Well, these images aren&#8217;t just for decoration.    They  indicate when a site owner has made information available for syndication.  Syndication means that certain information on the site is updated regularly [...]]]></description>
			<content:encoded><![CDATA[<p>Have you seen the little <img src="http://www.themoleskin.com/wp-content/images/rss-diagram.gif" alt="RSS image" />   or <img src="http://www.themoleskin.com/wp-content/images/xml-diagram.gif" alt="XML image" />  images popping up all over the Web?   Well, these images aren&#8217;t just for decoration.    They  indicate when a site owner has made information available for syndication.  Syndication means that certain information on the site is updated regularly and can be re-published or read by others through a technology known as an RSS or XML feed. <a id="more-16"></a> These feeds can contain information that identifies news articles, web log posts or anything else the owner wants to make available to others. Think of RSS or XML feeds as a digital magazine subscription. They make it easy for you to subscribe to information you find interesting or useful.</p>
<p>The great thing about syndicated content is that it allows you to cut down on the time it takes you to review your favorite sites or news sources. You do this by using a program called a news feed reader to automatically check your favorite feeds and keep you up to date about what is going on each site.  Some news readers even have the ability to pull all of the content across so that you donâ€™t have to visit the web site to get the content.</p>
<p>Sound interesting? Well you can try this out for yourself by installing or subscribing to one of the many news readers available.  Here is a <a href="http://en.wikipedia.org/wiki/List_of_news_aggregators">list of popular newsreaders and aggregators</a> from the Wikipedia, the free encyclopedia.</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.themoleskin.com/archives/an-introduction-to-rss-feeds/feed/</wfw:commentRSS>
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		<title>Ready For Dreamweaver 8?</title>
		<link>http://www.themoleskin.com/archives/ready-for-dreamweaver-8/</link>
		<comments>http://www.themoleskin.com/archives/ready-for-dreamweaver-8/#comments</comments>
		<pubDate>Wed, 17 Aug 2005 04:03:36 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>Web Standards</category>
		<guid isPermaLink="false">http://www.themoleskin.com/?p=8</guid>
		<description><![CDATA[As you may have heard on August 8th. Macromedia is getting ready to release a new version of Macromedia Studio that includes updates to Flash, Dreamweaver, Contribute and Fireworks.   Freehand has been removed from the Studio Suite because Macromedia is focusing strictly on their Web  tools in this release. I had an [...]]]></description>
			<content:encoded><![CDATA[<p>As you may have heard on August 8th. Macromedia is getting ready to release a new version of Macromedia Studio that includes updates to Flash, Dreamweaver, Contribute and Fireworks. <a id="more-8"></a>  Freehand has been removed from the Studio Suite because Macromedia is focusing strictly on their Web  tools in this release. I had an opportunity to sit in on the Dreamweaver 8 seminar this afternoon and here are some of the new features and improvements that I am looking forward to.</p>
<ul>
<li>Increased Focus on Flash Video</li>
<li> Design View Zoom Tool </li>
<li>Live RSS </li>
<li>Feed Manipulation Support</li>
<li>CSS Enhancement</li>
<li>Accessibility WCAG Priority 2 Checkpoints improvements</li>
<li>Support for Multiple CSS Media Types</li>
<li>Improved CSS Rendering</li>
<li>Dynamic Guides</li>
<li>Coding Toolbar - along with code collapse</li>
</ul>
<p>Macromedia has even updated Fireworks to support CSS export in their Fireworks HTML. A big plus for those of you who use Fireworks to manipulate your Web graphics.</p>
]]></content:encoded>
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