My Little Corner of the Web

The Moleskin is the personal web site of Kelsey Ruger and is a collection of creative work, thoughts and lessons.

Archive for the 'Web Marketing' Category

Yahoo Answers

The latest big social software release, Yahoo Answers is now in beta. Answers is a social, community based question and answer service that allows registered Yahoo users to ask almost any question they want and get an answer back from another member of the community. Like everything else at Yahoo the service is free. […]

Will Web 2.0 affect Search Marketing?

If you haven’t already heard, this week is Web 2.0 Conference week. I am really, really disappointed that I couldn’t go, but am still excited about what will come out of the conference. In addition to a dozen or so product launches, it is probably one of the most important conferences of the year. […]

Everybody Get Your Rollyo on!

Rollyo is folksonomy taken to the next level. It allows you to create and publish your own search engines, based on websites you decide to include in much the same way that TagCloud lets you create tag clouds based on RSS feeds you include . Why is this interesting? Because it let’s youby-pass the […]

Your Web Site Does Not Belong To You

Last year I wrote an article called Mistakes People Make with Their Web sites. In it there was a point I brought up about building a site that caters to the wants of the site owner rather than the site visitors. Let’s recap…
Contrary to what you may believe your Web site should not be […]

Mistakes People Make With Their Website

In my all my years of designing and building both large and small web sites I have realized one truth - most small businesses lose money with their online efforts. Despite the amazing abundance of opportunity on the Internet they are still losing their shirts. Instead of sticking to successful principles for building and marketing […]