My Little Corner of the Web

The Moleskin is the personal web site of Kelsey Ruger and is a collection of creative work, thoughts and lessons.

Archive for the 'Marketing' Category

How to create a newsworthy blog post

One of the questions I get from clients or peers who are beginning their journey into blogging is “how do I create interesting posts”? The first nugget I give them is be yourself. Readers will embrace bloggers they can relate to. Trying to be everything to everyone won’t work. The next thing I tell them […]

Can reality TV hurt marketing?

I don’t usually write a marketing post that isn’t about online marketing, but this topic seemed appropriate. Most nights when I get home I am so tired I really don’t want to look at anything that even remotely resembles work. Usually I will just relax, but every now and then I want to veg out […]