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	<title>The Moleskin</title>
	<link>http://www.themoleskin.com</link>
	<description>The Moleskin is a collection Kelsey Ruger's thoughts on web standards, web design and development, Web 2.0, user experience and search marketing</description>
	<pubDate>Wed, 13 Aug 2008 16:34:52 +0000</pubDate>
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		<copyright>&#xA9; 2003-2006</copyright>
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		<itunes:summary>The Moleskin is a collection Kelsey Ruger's thoughts on web standards, web design and development, Web 2.0, user experience and search marketing</itunes:summary>
		<itunes:author></itunes:author>
				<itunes:owner>
			<itunes:name></itunes:name>
			<itunes:email>kelsey@themoleskin.com</itunes:email>
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			<title>The Moleskin</title>
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		<item>
		<title>Got Social Media a Success</title>
		<link>http://www.themoleskin.com/archives/got-social-media-a-success/</link>
		<comments>http://www.themoleskin.com/archives/got-social-media-a-success/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 12:12:25 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>New Technology</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/got-social-media-a-success/</guid>
		<description><![CDATA[Thanks to everyone who made Got Social Media last week. The presentations were awesome. Here is my presentation from the conference. You can see the rest of the slide decks on the Slideshare event group.




 &#124; View &#124; Upload your own

]]></description>
			<content:encoded><![CDATA[<p>Thanks to everyone who made <a title="Got Social Media" href="http://gotsocialmedia.com/">Got Social Media</a> last week. The presentations were awesome. Here is my presentation from the conference. You can see the rest of the slide decks on the <a title="Got Social Media on Slideshare" href="http://www.slideshare.net/event/got-social-media">Slideshare event group</a>.</p>
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</div>
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			<wfw:commentRSS>http://www.themoleskin.com/archives/got-social-media-a-success/feed/</wfw:commentRSS>
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		<item>
		<title>Have You &#8216;Got Social Media&#8217;?</title>
		<link>http://www.themoleskin.com/archives/do-you-got-social-media/</link>
		<comments>http://www.themoleskin.com/archives/do-you-got-social-media/#comments</comments>
		<pubDate>Thu, 03 Jan 2008 15:25:27 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>New Technology</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/do-you-got-social-media/</guid>
		<description><![CDATA[Social Media has become a pervasive part of everyday business and personal life, but what does it all mean? The answer(s) to that question will be at the heart of the 1st annual &#8216;Got Social Media&#8216; Conference. Got Social Media is a workshop conference organized and planned by Social Media strategist Erica O&#8217;grady. Scheduled for [...]]]></description>
			<content:encoded><![CDATA[<p><img width="188" height="86" border="0" align="left" alt="Virb Logo" style="padding: 15px 10px 0px 25px" src="http://www.themoleskin.com/wp-content/images/speaker.gif" />Social Media has become a pervasive part of everyday business and personal life, but what does it all mean? The answer(s) to that question will be at the heart of the 1st annual &#8216;<a title="Got Social Media - A conference about communication" href="http://www.gotsocialmedia.com">Got Social Media</a>&#8216; Conference. Got Social Media is a workshop conference organized and planned by <a href="http://www.peanutbuttermedia.com">Social Media strategist Erica O&#8217;grady</a>. Scheduled for January 24, 2008 at <a title="Houston Technology Center" href="http://www.houstontech.org/">The Houston Technology Center</a>, it will include discussions about the latest issues/trends in social media, community and collaboration that are sure to interest any business owner or communications professional. There are going to be <a title="Got Social Media Speakers" href="http://gotsocialmedia.com/speakers/">some great speakers</a> so it&#8217;s definitely something you should consider attending (and I&#8217;m not just saying that because I&#8217;m one of them). It&#8217;s a <a href="http://gotsocialmedia.com/agenda/">one day session</a> and the seating will be limited so make sure you register early if you are planning on attending.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.themoleskin.com/archives/do-you-got-social-media/feed/</wfw:commentRSS>
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		<item>
		<title>Frozen Pea Fund</title>
		<link>http://www.themoleskin.com/archives/frozen-pea-fund/</link>
		<comments>http://www.themoleskin.com/archives/frozen-pea-fund/#comments</comments>
		<pubDate>Fri, 21 Dec 2007 17:35:04 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>New Technology</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/frozen-pea-fund/</guid>
		<description><![CDATA[Today is Frozen Pea Friday in support of blogger Susan Reynolds. I wrote a summary of it on Semple Ideas so I won&#8217;t rehash here. Thanks to all who are supporting this great cause.

]]></description>
			<content:encoded><![CDATA[<p>Today is <a href="http://frozenpeafund.com/">Frozen Pea Friday</a> in support of blogger Susan Reynolds. I wrote <a href="http://blog.poplabs.com/2007/12/21/the-power-of-twitter-the-frozen-pea-fund/">a summary of it on Semple Ideas</a> so I won&#8217;t rehash here. Thanks to all who are supporting this great cause.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.themoleskin.com/archives/frozen-pea-fund/feed/</wfw:commentRSS>
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		<item>
		<title>SXSW Panel Picker Time</title>
		<link>http://www.themoleskin.com/archives/sxsw-panel-picker-time/</link>
		<comments>http://www.themoleskin.com/archives/sxsw-panel-picker-time/#comments</comments>
		<pubDate>Tue, 21 Aug 2007 16:00:56 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>New Technology</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/sxsw-panel-picker-time/</guid>
		<description><![CDATA[It&#8217;s that time of year again. The SXSW planning committee is using the panel picker to select panels this year. My panel this year is The Art of Visual Thinking. Visual Thinking is the practice of using pictures to solve problems, think through issues and communicate messages clearly. It&#8217;s really not new concept as visual [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s that time of year again. The SXSW planning committee is using the panel picker to select panels this year. My panel this year is <a title="The Art of Visual Thinking" href="http://panelpicker.sxsw.com/ideas/view/579">The Art of Visual Thinking</a>. Visual Thinking is the practice of using pictures to solve problems, think through issues and communicate messages clearly. It&#8217;s really not new concept as visual communication has long been used by indigenous cultures in art, storytelling and history. It has helped shape languages and communication styles around the world. This panel is designed to help you learn how to present ideas visually, cut through  clutter and explain ideas in a more concise and understandable manner. Lots of what we will talk about will be pulled directly from things we do in the office to develop creative  and visual thinking skills, my personal activities and those of the panelists. Confirmed is <a title="Ed Schipul's Blog" href="http://www.brandtobedetermined.com">Ed Schipul</a> of Schipul The Web Company here in Houston. (Ed did a <a title="Ed's SXSW Panel Summary" href="http://www.brandtobedetermined.com/brandtobedetermined/2007/08/vote-for-my-pan.html">great summary of this</a> and several other panels, one of which &#8220;<a title="WE Heart you...growing your business from within." href="http://panelpicker.sxsw.com/ideas/view/149">We Heart You&#8230;Growing Your Business From Within</a>&#8221;  I would also be on.) I am actually pretty excited about We heart you as well because it&#8217;s really a topic near and dear to my heart.</p>
<p>Other panels of interest as <a title="Accessible Social Media" href="http://panelpicker.sxsw.com/ideas/view/286">Accessible Rich Media</a> and <a title="Hey People with disabilities vote too." href="http://panelpicker.sxsw.com/ideas/view/285">Hey! People with disabilities vote too!</a> (which will most likely cover making social media accessible)<br />
The panel picker closes on September 21 2007. <a href="http://panelpicker.sxsw.com/">So make sure you vote</a>!
</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.themoleskin.com/archives/sxsw-panel-picker-time/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Guy Kawasaki: Truemors and the 12K start-up</title>
		<link>http://www.themoleskin.com/archives/guy-kawasaki-truemors-and-the-12000-start-up/</link>
		<comments>http://www.themoleskin.com/archives/guy-kawasaki-truemors-and-the-12000-start-up/#comments</comments>
		<pubDate>Sat, 02 Jun 2007 14:23:51 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>New Technology</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/guy-kawasaki-truemors-and-the-12000-start-up/</guid>
		<description><![CDATA[Guy talks with Russ Capper of the Businessmakers Radio show. As usual Guy&#8217;s wit and charisma shine through. He spends some time taking about his latest venture Truemors and some of the most common errors entrepreneurs make when starting their business - more specifically when presenting to VCs.
read more &#124; digg story

]]></description>
			<content:encoded><![CDATA[<p>Guy talks with Russ Capper of the Businessmakers Radio show. As usual Guy&#8217;s wit and charisma shine through. He spends some time taking about his latest venture Truemors and some of the most common errors entrepreneurs make when starting their business - more specifically when presenting to VCs.</p>
<p><a href="http://www.thebusinessmakers.com/2007/06/02/episode-104-featured-guest-guy-kawasaki/">read more</a> | <a href="http://digg.com/business_finance/Guy_Kawasaki_Truemors_and_the_12_000_start_up">digg story</a>
</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.themoleskin.com/archives/guy-kawasaki-truemors-and-the-12000-start-up/feed/</wfw:commentRSS>
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		<item>
		<title>Women 2.0 Napkin Business Challenge</title>
		<link>http://www.themoleskin.com/archives/women-20-napkin-business-challenge/</link>
		<comments>http://www.themoleskin.com/archives/women-20-napkin-business-challenge/#comments</comments>
		<pubDate>Tue, 27 Mar 2007 17:58:01 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>New Technology</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/women-20-napkin-business-challenge/</guid>
		<description><![CDATA[For the aspiring female entrepreneuer Women 2.0 is having a Napkin Business Challenge. Women 2.0 is a entrepreneurial group started to get more women involved in the Web 2.0 movement. Women 2.0 connects like-minded, motivated young women to swap energy, ideas, and experiences with each other. Women 2.0 conferences showcase top female entrepreneurs and leaders [...]]]></description>
			<content:encoded><![CDATA[<p>For the aspiring female entrepreneuer <a href="http://www.women2.org/?p=21">Women 2.0</a> is having a <a href="http://www.women2.org/?p=21">Napkin Business Challenge</a>. Women 2.0 is a entrepreneurial group started to get more women involved in the Web 2.0 movement. Women 2.0 connects like-minded, motivated young women to swap energy, ideas, and experiences with each other. Women 2.0 conferences showcase top female entrepreneurs and leaders in their field. as a part of the Napkin Business challenge Women 2.0 is inviting you to submit your business idea on a paper napkin no larger than 7×7 inches. &#8220;<em>Put it down, mark it up, and propose to us your most innovative solution, an emerging technology, a way to save the world, a way to become rich! We want you to launch your new business idea! Submit as many business ideas on napkins as you can and want.</em>&#8221; The competition deadline is this Friday.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.themoleskin.com/archives/women-20-napkin-business-challenge/feed/</wfw:commentRSS>
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		<item>
		<title>Kathy Sierra Receives Death Threats</title>
		<link>http://www.themoleskin.com/archives/kathy-sierra-receives-death-threats/</link>
		<comments>http://www.themoleskin.com/archives/kathy-sierra-receives-death-threats/#comments</comments>
		<pubDate>Tue, 27 Mar 2007 11:52:50 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>New Technology</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/kathy-sierra-receives-death-threats/</guid>
		<description><![CDATA[Kathy Sierra may have posted her last post for Creating Passionate Users after receiving abusive and threatening comments on her blog. The comments are so bad in fact that Kathy recently canceled a speaking engagement at Etech. Kathy described in a recent post the shocking detail with which she has been verbally assualted including sexual [...]]]></description>
			<content:encoded><![CDATA[<p>Kathy Sierra may have posted her last post for <a href="http://headrush.typepad.com/creating_passionate_users/">Creating Passionate Users</a> after receiving abusive and threatening comments on her blog. The comments are so bad in fact that Kathy recently canceled a speaking engagement at Etech. <a href="http://headrush.typepad.com/creating_passionate_users/2007/03/as_i_type_this_.html">Kathy described in a recent post the shocking detail</a> with which she has been verbally assualted including sexual and life threatening images left on her blog and two other blogs.</p>
<p>Kathy&#8217;s writings has inspired and touched many in the web community. Her insight has earned her a strong readership. Definitely a sad commentary on where we are as a society.
</p>
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		<title>Is Virb Better Than MySpace?</title>
		<link>http://www.themoleskin.com/archives/is-virb-better-than-myspace/</link>
		<comments>http://www.themoleskin.com/archives/is-virb-better-than-myspace/#comments</comments>
		<pubDate>Wed, 21 Mar 2007 04:24:59 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>New Technology</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/is-virb-better-than-myspace/</guid>
		<description><![CDATA[Recently I got an IM inviting me to join a new social network site named Virb. Initially I was a little bit skeptical because I didn&#8217;t understand why I needed yet another social network site to keep track of. After asking a couple of people I found out that Virb from Unborn Media (the people [...]]]></description>
			<content:encoded><![CDATA[<p><img border="0" align="left" alt="Virb Logo" style="padding: 15px 10px 0px 25px" src="http://www.themoleskin.com/wp-content/images/virb_logo.png" />Recently I got an IM inviting me to join a new social network site named <a href="http://www.virb.com">Virb</a>. Initially I was a little bit skeptical because I didn&#8217;t understand why I needed yet another social network site to keep track of. After asking a couple of people I found out that Virb from <a href="http://unbornmedia.com/">Unborn Media</a> (the people behind popular music networking service <a href="http://purevolume.com/">PureVolume</a>) was a lot like Myspace. Not exactly a great selling point for me since I really don&#8217;t like <a href="http://www.myspace.com">Myspace</a> at all, but I decided to go ahead and give it a try anyway. It&#8217;s bee a little over a month since I joined Virb and  now that I  understand what all the fuss was about - unlike MySpace it is actually enjoyable to use.</p>
<p><a id="more-135"></a> On the surface Virb is similar to Myspace with the ability to edit your profile, manage friends/groups and customize the look of your profile page. When you look at the sites however the difference is striking. Even in its current somewhat incomplete state Virb is light years ahead of MySpace in terms of usability, interface, features and customization ability. Virb is hot and the difference is clear, just check out the following screenshot comparisons of Virb and MySpace:</p>
<div><img border="0" style="border: 1px solid #000000; padding: 3px" src="http://www.themoleskin.com/wp-content/images/myspace-home.jpg" /> <img border="0" style="border: 1px solid #000000; padding: 3px" src="http://www.themoleskin.com/wp-content/images/virb-home.jpg" /></div>
<h3>Better Homepage</h3>
<p>To say the MySpace homepage/dashboard is non-intuitive is an understatement. Besides being overcrowded with Ads, the MySpace homepage just isn&#8217;t easy or fun to use. Virb offers updates from friends, a clear view of friendship requests and new messages (without scrolling) and a brief view of profile stats.</p>
<p><img border="0" style="border: 1px solid #000000; padding: 3px" alt="Virb Home" src="http://www.themoleskin.com/wp-content/images/Virb-Home-1.jpg" /></p>
<h3>Profiles can truly be customized</h3>
<p>My least favorite activity on Myspace is <em>attempting </em>to customize profiles. It&#8217;s difficult and very inflexible. A lot of people have told me that Myspace users don&#8217;t really care about how their profile looks, that why it&#8217;s so popular. I have a different theory. I think that users realize that they can choose between a crappy default look or a crappy third party template, but want to be there with there friends so they put up with it. Ultimately you end up with a God awful nearly unreadable page. Virb changes this by making profile pages very flexible and easy to customize. Users have access to a drag and drop interface that lets them move &#8220;modules&#8221; around on their profile and a simple editor for changing the color scheme of their profile. For users that want more power  the advanced editor lets you create <a href="http://www.flickr.com/photos/kelseyruger/sets/72157600007570430/">attractive custom profile pages</a> using CSS. This advanced editing feature will probably be used by Virb users with experience modifying CSS at first but its still a great feature.</p>
<p><img border="0" style="border: 1px solid #000000; padding: 3px" alt="Virb Home" src="http://www.themoleskin.com/wp-content/images/Virb-custom.jpg" /></p>
<h3>VirbTunes</h3>
<p>Music is always a great way to bring people together and Virb takes this to another level by allowing users to share ta list of the music they are listening to and create playlists that will be displayed on their profile home page. One really cool feature Virb has included is called VirbTunes. VirbTunes is a iTunes plugin that pulls information like your most frequently played songs, artists, and more, and displays that information on your Virb profile for everyone to see.</p>
<p><img border="0" style="border: 1px solid #000000; padding: 3px" alt="Virb Music" src="http://www.themoleskin.com/wp-content/images/Virb-Music3.jpg" /></p>
<p>Myspace is well entrenched in the minds of most Americans as &#8220;the&#8221; social network. But let&#8217;s face it, Myspace hasn&#8217;t really innovated all that much over the years and right now a lot of things are happening with Myspace that are turning off its users. Don&#8217;t take my word for it, I was interested to see what other people thought so I conducted a informal survey to get the opinions of others. Here are some of the things that have impressed the early Virb users:</p>
<blockquote><p>It&#8217;s faster, more useful, more controllable.  Also has a higher class member base (as of now), useful groups and music tools.</p></blockquote>
<blockquote><p>Easy customization process, much easier to keep tabs on friends when they update anything!</p></blockquote>
<blockquote><p>Despite the better code and sexier, cleaner design. I chose Virb because it makes things simple and gives the advanced users some freedom. In myspace everything takes a dozen clicks, a dozen screens and a bundle of frustration to complete. In Virb everything takes one or two clicks - and it&#8217;s fun!</p></blockquote>
<blockquote><p>Virb is a lot easier to use. The homepage actually makes sense and half the screen isn&#8217;t taken up by ads.</p></blockquote>
<blockquote><p>Overall design is cleaner - &#8220;Like MySpace designed by Apple.&#8221;</p></blockquote>
<blockquote><p>With the ability to pull in your Flickr photos and the ability to pull your blog&#8217;s RSS feed into your profile coming soon Virb is going to be a powerful social tool. Add  to that the ability to create pretty much any custom module you want - including pulling in data from Twitter and Imeem and Virb could be all you need to keep your friends  up to date on what you are doing. - This one is mine.</p></blockquote>
<h3>A Little Reality</h3>
<p>Despite all the love that Virb is getting there is still one major obstacle that it will need to overcome. People are comfortable with Myspace and most have LOTS of friends who may not be as willing to switch to a new service after having investing so much time in building their Myspace profile.  Then there is the profile customization issue. Clearly Virb has very powerful customization features. The problem is most people won&#8217;t know how to use CSS that well, so until there are a large number of easy to find Virb layouts that users can copy and paste Virb growth will be slower than it could be.</p>
<p>Last, the number one complaint I have heard from beta testers and public users in that there are too many incomplete pages.</p>
<p>Will Virb kill MySpace. Most likely not, but this will be fun to watch.
</p>
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		<title>Matt Mullenweg: Passion vs Motive</title>
		<link>http://www.themoleskin.com/archives/matt-mullenweg-passion-vs-motive/</link>
		<comments>http://www.themoleskin.com/archives/matt-mullenweg-passion-vs-motive/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 17:47:37 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>New Technology</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/matt-mullenweg-passion-vs-motive/</guid>
		<description><![CDATA[I got a chance to sit down and interview Matt Mullenweg for The Businessmakers Radio Show last night and I have to say that if you have ever heard people say that Matt is brilliant it&#8217;s an understatement. Matt has wisdom well beyond his years and its easy to see why . During our conversation [...]]]></description>
			<content:encoded><![CDATA[<p><img border="0" align="left" alt="Matt Mullenweg" style="padding: 0px 10px 0px 15px" src="http://www.themoleskin.com/wp-content/images/images.jpg" />I got a chance to sit down and interview <a href="http://www.photomatt.net">Matt Mullenweg</a> for <a href="http://www.themoleskin.com/www.thebusinessmakers.com">The Businessmakers Radio Show</a> last night and I have to say that if you have ever heard people say that Matt is brilliant it&#8217;s an understatement. Matt has wisdom well beyond his years and its easy to see why . During our conversation I asked Matt to expand on a quote from a previous interview where he said &#8220;<em>If you do anything for money you end up selling out. Do what you love, what you can&#8217;t not do and the money will follow</em>&#8220;. This is something that I have heard <a href="http://blog.guykawasaki.com/">Guy Kawasaki</a> say a lot but is not the opinion of the average entrepreneur. Matt&#8217;s answer was simple yet elegant. &#8220;<em>In economics money is a trailing indicator&#8230;money is an indicator of something that was very innovative several years ago</em>.<em> When the herd is following something it&#8217;s already too late</em>&#8220;. It&#8217;s refreshing to see that Matt sees success in business as more than<span class="postbody"> just a mixture of financial and non-financial performance measures.  A good strategy should include both outcome measures (the lag indicators that most people focus on), and the drivers of those outcome measures (the lead indicators). </span><span class="postbody">In a nutshell you can&#8217;t be the next <a href="http://www.google.com">Google</a> or <a href="http://www.youtube.com">Youtube</a> by copying Google or Youtube.</span></p>
<p>We also talked about his background in music, leaving CNET and some of the pitfalls of starting <a href="http://automattic.com/">Automattic</a>. The full interview will be broadcast on the show in the next week or so. I&#8217;ll be sure to announce it when it is ready.
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		<title>Crazy Characters at SXSW</title>
		<link>http://www.themoleskin.com/archives/crazy-characters-at-sxsw/</link>
		<comments>http://www.themoleskin.com/archives/crazy-characters-at-sxsw/#comments</comments>
		<pubDate>Sun, 18 Mar 2007 20:10:05 +0000</pubDate>
		<dc:creator>Kelsey Ruger</dc:creator>
		
	<category>New Technology</category>
		<guid isPermaLink="false">http://www.themoleskin.com/archives/crazy-characters-at-sxsw/</guid>
		<description><![CDATA[I was browsing around the other day and found this sketch of me, Veerle, Jeff and Bryan by Varick Rosete. I would have included it in my SXSW wrap-up but felt this sketch deserved a post of its own. If you look closely their is even a sketch of Flathicks in my pocket. My only [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ngenworks.com/blog/crazy-characters-at-sxsw-day-2"><img border="0" align="left" alt="Crazy Characters" style="padding: 0px 10px 0px 15px" src="http://www.themoleskin.com/wp-content/images/88c.jpg" /></a>I was browsing around the other day and found this sketch of me, <a href="http://veerle.duoh.com/">Veerle</a>, <a href="http://www.jeffcroft.com">Jeff</a> and <a href="http://www.avalonstar.com">Bryan</a> by <a href="http://www.ngenworks.com/mechanic/varick-rosete">Varick Rosete</a>. I would have included it in my SXSW wrap-up but felt this sketch deserved a post of its own. If you look closely their is even a sketch of Flathicks in my pocket. My only comment is - if this how I looked I really need to get back on my fitness program.
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