A Whole New Mind: Design

Storytelling In Business: Tension Makes Your Story Interesting

Mar 8, 2010

If you understand how to apply story structure, the next step is to build the action and sequence of events in your story. You will need some type of conflict or tension to keep your story interesting. Here are some things to think about.

Storytelling In Business: Elements of Story Structure

Mar 7, 2010

Good stories don’t just happen. An audience really connects with your story when the plot, characters and other elements fade together to create a unified narrative. This idea of “unification” was first discuss in Aristotle’s Poetics.

Storytelling In Business: How Can It Benefit You?

Mar 3, 2010

Take a moment and think back to the last time you read a book that you simply couldn’t put down? How did you feel? Do you remember the story? The characters? u Were you ever inspired to work hard or keep going after reading a or success story?

The Art of Business Storytelling

Mar 1, 2010

Even though we are exposed to stories every day, learning to tell them isn’t easy. While we are comfortable with the role that stories play in television, film and writing, we don’t always understand the power of storytelling in business.

Mom 2.0: Design The Fundamental Soul of Your Company

Feb 20, 2010

The discipline of design is often misunderstood, misused or abused. It’s usually used to define the ‘beauty stop’ before a product is released instead of the problem-solving, innovation driving force that it can be.