People like ourselves create (more often, desire to create) because we want to enrich the lives of ourselves and others. The difficult part isn’t always creating something unique, but selling potential users and investors why they won’t want to live without your product after using it.

For example, when RIM introduced the Blackberry Storm, people were not only disappointed but angry. The user experience was shoddy. It was obvious their answer to the question “why” was “Just get us in the touchscreen market, we’ll worry about quality later.”