Businesses Professional Can Learn Design Thinking

Design thinking is a hot topic in many companies these days, but what does it mean and how can you use ‘thinking like a designer’ to effectively manage your company? In this interview from Business Week, David Kelly founder of IDEO and Director of the Stanford D-School elaborates about design thinking and how businesses are beginning to understand it’s importance in relation to analytically thinking. While he definitely doesn’t think that traditional linear analytical skills are obsolete, he does think that there is a correlation between how we learned skills like quality assurance and six sigma and how we will begin to learn and use design thinking on a more regular basis.