Rebirth of Slick: Why Design Is Cool

Kelsey RugerMay 15, 20118 ResponsesDesign

Can being design oriented really change the face of your company? Companies like Apple, BMW, Whole Food Stores and Target are proving that design isn't only cool it's profitable. As marketers we can learn all the latest tools for optimizing results online marketing results, but what does all this mean for your marketing and branding strategy. These tools teach us "how" to build things but not necessarily what we should be building.

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